In Tel Aviv, the newest pod hotel has just opened which promises to deliver a new style. Called the WOM Allenby, it’s part of the trendy Brown hotel chain and is located just a block away from the beach promenade. Din Gerstner, the Co-CEO of the WOM and an architect, told reporter Arieh O’Sullivan that this was a new brand of pod-style hotels engineered for today’s urban traveler who are looking for a friendly, cheaper place to stay to enjoy Tel Aviv. At about 40 euros a night, the WOM offers 48 pods that are surprisingly roomy.