Police over the weekend issued a rare call to the public to stop spreading what it said were horrific and baseless rumors on social media surrounding details of the murder of 19-year-old Ori Ansbacher, a young woman from Tekoa. The police stressed that the reports were damaging to the dignity of the victim and family, and also misleading. KAN's Naomi Segal asked Dr. Tomer Simon of Tel Aviv University, an expert on social media use in emergencies, if there are ways to prevent such rumors from circulating.