Finance Minister Moshe Kahlon this week signed an order to impose higher taxation on loose tobacco, a move that dramatically raises its price. Loose tobacco had until now been much cheaper than cigarettes, with the tax on the latter more than three times higher than that on rolling tobacco. Kahlon was said to be reluctant to sign the order so close to the election, but was forced to do so after the High Court ruled earlier this month that rolling tobacco and cigarettes should be taxed equally. The petition to raise the tax on loose tobacco was filed by the Israel Cancer Association and Smoke Free Israel. KAN's Mark Weiss asked Dana Frost, a health promotion specialist at the Israel Cancer Association, why this is such an important development.