As the Israeli election nears, traditional and social media platforms have been awash with political polls? How do poll results impact how people actually vote? A team of researchers from Ben Gurion University of the Negev and the Technion-Israel Institute of Technology examined this question, with the help of artificial intelligence. KAN's Naomi Segal heard more about the study from Ben Gurion University Prof. Kobi Gal, who conducted the research with master's students Roy Fairstein and Adam Laoz, and Dr. Reshef Meir of the Technion.